Google确认“Mayday”更新影响网站的长尾词流量

Google的Matt Cutts确认Google五月份改变了网站/关键词排名的策略。 内页的权重不如以前好,如果你内页的外链很少的话。这种情况影响网站的长尾关键词的排名和流量,即使你是大型网站也不能避免。

I asked Google for more specifics and they told me that it was a rankings change, not a crawling or indexing change, which seems to imply that sites getting less traffic still have their pages indexed, but some of those pages are no longer ranking as highly as before. Based on Matt’s comment, this change impacts “long tail” traffic, which generally is from longer queries that few people search for individually, but in aggregate can provide a large percentage of traffic

这个改变主要影响那些非常大的网站,这些网站通常利用网站结构,标签等,但是他们并没有多少导入链接。

This change seems to have primarily impacted very large sites with “item” pages that don’t have many individual links into them, might be several clicks from the home page, and may not have substantial unique and value-added content on them. For instance, ecommerce sites often have this structure. The individual product pages are unlikely to attract external links and the majority of the content may be imported from a manufacturer database. Of course, as with any change that results in a traffic hit for some sites, other sites experience the opposite. Based on Matt’s comment at Google I/O, the pages that are now ranking well for these long tail queries are from “higher quality” sites (or perhaps are “higher quality” pages).

个人观点

小站点  更多的 机会获得长尾的流量了,,阿里巴巴 amzon这种 巨无霸的 站点 会收到大影响

本身 这些 大型的 b2b 或 b2c 就是和google adwords  竞争的

b2b 站点 是google adwords 的 最大客户

google adwords  更好卖了

    • 海盗船长
    • 六月 20th, 2010

    的确影响很大

  1. 还没有引用通告。

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